-Pressing Matters- 

E-Press Release
For Immediate Release

For Information Contact:
Clarence Matney
(502) 491-1461


Unisub(tm) has introduced Sublimation Target Marketing (STM), a marketing program that helps sublimation users identify high volume customer groups while building on existing business relationships.

The base module is the foundation of the STM program. It focuses on business fundamentals, business plan development, pricing, marketing opportunities and other information that is relevant to small business owners. Content is provided in both binder and CD-ROM format.

Five target markets that offer the greatest profit potential for sublimated products were identified and researched:

* Team Sports
* Signs and Name Badges
* Schools
* Organizations
* Golf Courses

Separate target marketing modules for each of these groups include market definition and data, local market information, the selling process, product packages, pricing and full-color printed materials.

Each module also comes with a CD-ROM that includes professionally written sales letters and fax sheets that can be modified by the end user.


The STM base and team sports modules are available now through any Unisub distributor. The remaining modules will be released one at a time over the next several months. For more information and a complete list of distributors, visit the Unisub web site at www.unisub.com or fax Universal Woods at (502) 491-1410.