Review Of UNISUB's Sublimation Target Marketing
Review written by: Ernie Ziegler, Custom Engraving,
I recently purchased the Sublimation Target Marketing™ Base Module and the Sports
Module published by Universal Woods (UNISUB™) and here are my comments about the Base Module.
If you are thinking about starting to or have just started sublimating this
should be a must purchase for you. This module will put you months ahead in your
designing and marketing capabilities. You will save countless hours of pricing
calculations and decision-making.
Already in business and thinking of adding sublimation? There is plenty of
information about adding a business within a business.
The Base Module consists of:
A handsome heavy-duty binder for the printed material and of sufficient
size for the printed materials of the individual Marketing Modules that are
Printed material with section dividers. Some of this material supplements
the included CD, while some stands on its own.
A CD that is chuck full of information and very useful surprises. It
provides for registration via online, fax or snail mail.
I found the best way to absorb and use the material was to locate the printed
material in the binder, place it next to the computer and start the CD.
The first item on the CD is for those who are already in business. Read the
binder sections on "Overview", "Economics" and
"Fundamentals". Then use the handy P&L statement calculator on the
CD to make the projections of potential sublimation profits for your business
within a business. This little calculator allows you to make as many "what
if" scenarios as you need and very effortlessly.
This next portion of the CD, "Corel Cookbook" is primarily for
beginners or those not proficient in the use of Corel software. The tutorials
are presented clearly and are easily understood. This is a "Corel Bible for
Dummies". Taking the time to do the hands on lessons will go a long way to
making the beginner graphic literate and reduce the fear of the black magic of
graphic design. The beginner cannot spend too much time here. There are answers
to many questions I have seen asked on the DSSI forum.
E-mail written by James Heil - Nov. 2001
Hello, My name is James Heil. For the
last 2 years I have worked for Blanx Etc,a sublimation distributor,
but I have recently relocated to my home town of Fort Worth,
Texas and have started my own sublimation shop.
I would just like to let all the new
people out there just getting into this wonderful world of sublimation
that they need to start out right. Even though I am very familiar with
the sublimation industry I still purchased the STM base module as well
as the sports module to help get me started.
What a great program Universal Woods
has put together. I have already gotten my money back out of the base
module with the help it gave me and I am very close to closing a deal
with a large sports organization to pay for the sports module. The
best part about the sports deal is all the information I obtained
about the contact information as well as letters to write all came
from the module.
I know this sounds like another
commercial for Unisub/Universal Woods but I am telling you, this
program really works. It is very easy to use and really makes life
easy when your business is in the start up stages of life or you just
want to make more money.
Thank you Clarence, Paul, and who ever
else put this together, it is a truly great program that has already
made me money and made my life easier.
Mouse Pad Mart, LLC
A section on "Designs4U" volumes follows the Cookbook. There are
tips and photos of images from the two volumes. This is one section where I feel
Unisub failed to stress enough the value of the "Designs4U" images.
The beginner would do himself a big favor by purchasing at least one of the
volumes to save hours and hours of design creation time.
For current business owner and beginner the CD portion of "Merchandising
Designs" provides ideas, photos and designs for setting up attractive
The next two portions of the CD provide a comparison retail pricing survey of
various distribution channels and included is a template to allow you to create
a comparison survey for your local area. Utilizing the local survey might
provide you with some eye opening information.
Now we come to the real meat of the CD. Two calculators "Cost &
Price" and "Volume Cost & Price". These calculators can save
you having to learn Excel and spend hours and hours creating spread sheets. You
can change any or all variables thereby creating as many "what if"
scenarios and as often as you want with a few inputs of data and a click of the
mouse. These are real workhorses and fun to use.
Ever wonder how your clients perceive your products and service? Unisub has
even provided a value scorecard for evaluating this. Honesty on your part is the
key to successful utilization of this tool.
"Products for Sublimation" is a listing of the various products.
This part of the CD would be more useful if it had photos to show the products.
The last item on the CD is "Links". Here you'll find the Trade
Journals and such. A nice touch is the listing of Dyesub.org as the
"Sublimation Industry Gateway"
With the conclusion of the CD you're left with three sections in the binder:
"Target Markets" A discourse on whom and where the prospective
customers are. Really a plug for the Modules that are to follow.
"Securing The Sale" Making contacts by writing, fax and phone,
good words and follow-up. Assessing your value to your target market.
Securing the sale. Closing the sale. Getting repeat business. This is the
section I personally need to concentrate on and it has given me some good
I think the Base Module is a good value for price. Even as a business owner
for 19 years I gleaned a lot from this Module. The benefits, as I see it, amount
to having an Accountant, CPA, Marketing Manager. Cost Analyzer, Market
Researcher and Advertising Writer (all of whom are sublimation oriented) at your
beck and call for zero payroll cost. It takes you out of the "I'm all
alone" vacuum and puts you in the mainstream.
The above review is: Copyright
©2001 Ernie Ziegler. All rights reserved,and may
not be copied or reproduced without the written permission of the author.
The above e-mail is: Copyright ©2001, James Heil. All rights reserved and
may not be copied or reproduced without the written permission of the author.
You can purchase the Unisub™ Sublimation Target Marketing™ materials from
many authorized Unisub resellers. Check the Industry Links page on this
site to find a reseller near you.